Recent studies found that about 90% of marketers agreed that the advent of social media had created a massive platform for their organization. That reputation on this platform is just one of its numerous focal points. Social media marketing is now a crucial part of a business’ marketing strategy. This gives brands a chance to showcase themselves.
Social media for business is also a great way to reach out directly to the target audience. Research has shown that about:
45% of the world’s population use social media (Emarsys, 2019) and, on average, spend 3 hours a day on social networks (Globalwebindex, 2018).
In this article, we present to you the top benefits of social media for business that will give you a clear idea of why it is imperative and how it can help ensure your brand’s success.
7 Benefits Of Social Media For Business
Creating online awareness
Social media is one of the many cost-efficient platforms to share across your content and increase brand visibility. You can also engage and collaborate with other potential clients and customers, thus increasing your brand’s recognition. All you need to do is set up your business’s profiles on social media platforms, and start interacting with the millions of users that fit in your buyer personas. About 91% of marketers agreed that by simply investing a couple of hours on social media per week helped increase their exposure.
Learn more about your audience
Social media platforms give your business insights into your target audience. It is important that you know your audience. This will help you discover ways to reach out to them via advertisements or even through direct messaging. Instant responses to your audience will also lead to increased conversions.
Increased website traffic
Social media channels help you reach out to different audiences in multiple ways. You can showcase your brand through engaging content, videos, offers, discounts, giveaways, new launches, etc. This even helps potential customers get in touch with you. When such viewers visit your website and learn more about you, your website traffic grows.
No matter which sector or industry your business is in, customers are always at the focal point. Your business can only succeed when you provide the best quality service to your customers. Social media helps you receive feedback directly from your customers faster than any possible platform before. This is the right time to, therefore, build your brand as a customer-oriented operation so that you can also have an ever-growing customer base.
With customer satisfaction comes brand loyalty. Social media is more than launching products and promotional campaigns. You should rather look at social media as a service channel where people can directly communicate with your brand. Studies have shown that millennials are the largest users of social media, and 62% of customers from this segment are loyal to brands that engage directly with them on social media.
Track your competition
If you are active on social media platforms, you can keep track of the latest market practices, tactics, and even those implemented by your competitors. Your competitors also aim at establishing and protecting brand reputation and finally selling their products or services. With social media, you can monitor and figure out from your competitors better ways to educate, entertain, and reach out effectively to your audience.
User-generated content and ideas
The larger the audience you attract, the higher it impacts your brand. Your new, as well as existing users, can post their content with your product/service and use specific hashtags. So even though your brand is receiving the content, it is seen on an individual’s feed, as well as your brand and within similar networks.
It is very clear how and why social media marketing is imperative for businesses. About 73% of marketers believe that social media marketing has been very effective for their business (Buffer 2019). Of course, each business has different goals, but the customer is always the center of focus. But remember that once you have created your brand’s social media presence, you need to keep actively updating your strategies for higher traffic, higher conversions, brand loyalty, and so much more. It’s time to let your brand shine on social media!