Follow these top ways to improve the SEO of your website and watch your website rank higher on search engine like Google.
10 Top Ways to Improve SEO of Your Website
1. Target relevant keywords
Keywords are specific words or phrases that someone writes in a search box on a website, such as Google, to search for information.
For your company to appear higher in the search results, it is important to research and discover what your customers and potential customers are looking for, and then create content that is oriented to those terms.
For example, if your website is focused on “SEO Services” use that exact phrase naturally throughout the page.
Do not do keyword stuffing, which means don’t make a page full of keywords that attempt to manipulate search rankings.
2. Use Meta Keywords & Description
You can use the Yoast SEO Plugin to optimize your meta keywords & description easily. Meta tags & description allows the search engine to understand the purpose of your web-page and thereby it ranks your page accordingly.
The Meta Description provides a summary of what people can expect from the page. It appears in several important places, including Search results.
Make sure to use your target keyword in your Meta Description.
Suppose your target keyword is “Black T-Shirts“.
You can write meta description like this “Our store has quality and attractive looking Black T-Shirts for all purposes, visit our website & buy it now”
A meta description can contain up to 155 characters – and sometimes more. However, there is no “correct” number of characters here, as your description may be shortened depending on what Google adds to the search result.
For example, Google might add a date to an article that reduces the number of characters. Sometimes Google composes the text for a snippet, so it rethinks your meta description.
3. Create Quality Content
Each time a user queries in the Google search bar. The Google crawler will start looking for the best result it has to offer. Google does not process the information itself. They search for the websites, blogs, web pages that have the best answer, and start listing those websites in SERP. Anyone with better information will be in the top three SERP. But these better places are not easy to reach.
You need to research and develop content that contains all the information relevant to these queries and key phrases. In today’s world, content that has the best information is awarded, and those who don’t have much are not rewarded.
So, if you own a website, be sure to design content that is relevant to your niche. Never be distracted by your niche.
Create content that helps Google understand the role of your website. And design content for the theme most sought after in your niche. Finally, never compromise on quality and standards. The more you pay attention to great content, the more likely you are to get a higher rating.
4. Optimized Content
We talked a lot about how quality content is one of the ways to improve the SEO of your website. This is because it is one of the most important factors in search rankings. Now let’s dig in and see what optimizing content for SEO really means.
As we said in our keyword research guide, Google’s search algorithm relies on keywords. These are words and phrases that search for words when they search for information. These are also words and phrases that describe the topics that are being discussed on your website. Ideally, they are the same.
This is why it’s so important to use keywords in your content.
Duplicate content is one of the negative factors of SEO ranking to be aware of. For SEO, fresh original content is always the best. And if you have similar content, tell Google which of them should be considered the most authoritative using canonical URLs.
5. Add Media with Alt tag
You can add an alt image attribute – also called: alt text or alt tag – to the image to display descriptive text in place if the image cannot be displayed to the visitor for any reason. This may be because visitors have disabled the images in their web browsers. They can also use screen reading due to impaired vision. The alt image attribute ensures that information is not lost in these situations. Search engines also use alt-text to determine what is depicted in the image.
Alt text should contain enough information for search engines and people who can’t see the image to understand what the image is. Keep in mind that while alt text should be descriptive, it should also be short. Most screen readers seem to cut alt text at about 125 characters.
If you use WordPress to manage your site, you can do it easily. Simply click on the image and you will see an option to write alt tag for that particular image.
You should try to add images to every article you write to make them more attractive. Images alt tag will also help search engines understand the context in a better way!
6. Page Speed (Including Mobile Page Speed)
Page speed over the years has been called one of the main factors in SEO rankings. Google wants to improve the experience of the web, and fast web pages are sure to do so.
Google has announced an update to a search engine algorithm focused on the speed of mobile pages, which will start affecting sites.
Use the Google Speed Testing Tool to see how your site is performing.
7. Domain Age, URL, and Authority
Did you know that almost 60% of sites that rank in the top ten of Google search are three years or older?
Ahrefs research on two million pages indicates that very few sites under the age of year reach this rating.
So if you’ve been working on your site for a while and optimizing it using the tips in this article, this is already an advantage.
In some cases, the domain name matters. Although Google has mandated exact match domains (those where the destination keyword is in the URL), this amount is generally applied to spammy sites with low content.
Other studies show that exact-matched domains, which are considered relevant, valuable, and high-quality, can, therefore, see a rating increase.
However, if you already have a website, you do not need to search for an exact domain for your business; focus on the URL that displays your business, instead optimize it!
As for search engine ranking factors, it matters. As you can see, it’s usually a combination of great content (see the following tip) and off-road SEO signals such as inbound links and social promotions.
Moz encrypts this by the results of page authorizations and domain authorizations, both grades 0 through 100, allowing you to determine how a particular page or domain is ranked in search results.
You can check the domain authority or the web page by going to Website Explorer. Simply connect your URL to the on-site search box, and you will receive a report indicating domain authority, page authority, installed links, and new links.
8. Technical SEO
Here are some aspects to improve the SEO of your website:
- Use keyword phrases in the page headers where Google first looks to determine what content is relevant for which search. You will see the title of the page as the first line of the search result record.
- Use header tags to show the content hierarchy. If your title is formatted as h1, then use h2 or h3 for the header.
- Create a meta description that engages your readers and includes your keyword phrase. Keep the meta descriptions short and captivating – you have about 160 characters to convince searchers that this post is needed.
- Use keyword phrases in alt-image tags to show how the images are relevant to the main content. Google also has an image search, which is another way to find people for your content.
- If necessary, use a schema layout to tell Google what content you create. It can also help your content to show up in copious card records besides the answer boxes.
9. Social Signals
Sharing content on social networks is one of the best ways to improve the SEO of your website, it’s another sign that it’s valuable. A study of 23 million shares identified the final link between social actions and search engine rankings.
Google’s official word is that social promotions are not a direct ranking factor.
However, there’s no denying that the top pages in Google search results tend to have a lot of common posts – perhaps because the more your content is shared, the more people will see it and decide to reach it. This means that getting more social shares helps your search engine rank, if only in an indirect way.
Not only do you need to have a social presence on your own, but you also need to streamline content sharing and amplify these social signals.
10. Off-Page SEO
“Off-Page SEO” means all the actions that you take outside your website to rank your page through search engines.
Top Off-Page SEO Techniques:
- Creating Shareable Content
- Influencer Outreach
- Contribute as Guest Author
- Social Media Engagement
- Social Bookmarking
- Forum Submission
- Blog Directory Submission
- Article Submission
- Question and Answer
- Image Submission
- Video Submission
- Infographic Submission
- Google My Business Submission
- Guest Postings
- PPT & PDF Sharing
You can go through SEO Tutorial to understand the difference between On-Page & Off-Page SEO.